At the risk of seeming like I’m shilling for Kayak.com…Paul English, the co-founder, has posted his favorite flame mails responding to the ads they’re running. I like the whole experiment, from letting users create them to putting up ads that aren’t afraid of pissing off some people. Lowest-common-denominator ads are the rational strategy for a broadcast medium, but it tends to result in pabulum. So, I’m happy to see a little irrational exuberance. Anyway, Kayak’s ads are here. User-created ones are here. Mine is here.) [Tags: marketing advertising kayak paul_english]

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