Kayak.com, the cheap tickets site co-founded by my friend Paul English, is starting to run ads on national cable. You can see them all here, or you can submit your own. You can even use an Ad Guru wizard to create one. (At the moment, the wizard isn’t working for me.) Kayak will air the winning one and give the creator a free trip to NYC.

What do I like about this? First, some of the ads are pretty damn funny — I particularly liked the NYC and Amsterdam ones. Second, they don’t aim for “mass penetration” by being totally safe — although they do balance the Cheney ad with a Dean-Gore-Kerry one. Third, they’re letting some bottom-up air into the system. Fourth, they’re upfront about why they’re doing this. [Tags: ads tv kayak paul_english marketing video]

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