AKMA writes that Margaret suggests that resumes and their evil academic twins, the cv, ought to begin with blurbs from friends and colleagues. Jeneane thinks it’s a Big Idea.

I think it’s a natural, too, if only because it’s so corruptible. How are you going to say no to a friend even if you don’t feel comfortable endorsing her? All the awkward asymmetries of social relationships will come into play, from “I adore you as a friend, but I’m not sure I can say anything really helpful about you as a tree surgeon” to “You actually think I like you???” Anything as uncomfortable as this is sure to take off.

And then won’t it inevitably spawn a set of people who are looked to for their honesty and incorruptible natures? So, yes, at long last we end up with people who review people for a living. “Roger Ebert gives my life a big thumbs up! ‘A thrill ride,’ says Jeffrey Lyons. ‘Be sure not to miss the surprise ending!'”

Note to self: Must develop a microformat for Life Reviews(tm). [Tags: blurbs marketing reviews]

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