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According to an article in the Wall Street Journal, Philips Electronics has signed an agreement with Time Inc. that requires four magazines (Time, Fortune, People, Business 2.0) to put their tables of contents on the first page. A front-cover flap will announce that Philips is behind this “innovation.”
That Time has to be bribed into not hiding their way-faring page shows how little magazines respect their readers.
Meta-idea: Philips should sell space on their flap, announcing that the flap is being brought to you by… [Tags: media advertising time philips_electronics taxonomy everything_is_miscellaneous]
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