Three days, three cities
I’m on day one of a mini-tour of Europe — Paris, Hamburg, Milan — talking about blogging with various business audiences. My main aim is to put blogging into a context bigger than business and to counter some misapprehensions. Overall, I will stress: 1. The social, connective nature of blogging: We’re not just 27 million individual op-ed writers behind walls of print; 2. If a company wants to blog, it has to give up an uncomfortable level of control; 3. Blogging is ours — for us, about what we care about, creating new “we’s” — not merely a tool for business. Of course, I expect to have my expectations subverted since I’m an American talking in three countries. (I also hope not to sound like the pompous a-hole I sound like in this post. But that may be aiming too high.)
The tour is sponsored by Edelman PR to whom I consult.*
* Note to the WSJ: “Support” and “consult” both indicate that Edelman pays me. [Tags: blogging blogosphere]
