Two paragraphs before the end of the AP story about the Canadian national elections, the reporter, Beth Duff-Brown, writes:

William Azaroff, 35, voted for the left-of-center New Democratic Party but conceded a Conservative government was likely to win.

”I think it’s a shame,” said the business manager from Vancouver, British Columbia. ”I think the last government was actually quite effective for Canadians. I think a Conservative government is just a backlash against certain corruption and the sense of entitlement.”

I’m sure that William Azaroff is a perfectly nice and thoughtful 35 year old and a considerate business manager who motivates his employees and contributes consistently to the bottom line. But with over 60% of the electorate turning out in this election, why are we hearing from him instead of my friend Molly in Toronto or the 14th customer at the Vancouver Pastries 2 Go shop?

Isn’t this simply a way for the reporter to get her opinions in?

Why isn’t there an industry guideline forbidding this common technique? [Tags: media]

Categories: Uncategorized dw