JD Lasica leads a panel on what the media will look like. On it are public radio guy Tony Kahn, RocketBoom‘s Amanda Congdon, and Lisa Stone the law blogger.

Amanda: “We think our viewers are smart. That sets us apart from traditional media.” About 20% of RB’s stories come from user suggestions.

Tony: “After 35 years in the media, I finally found this new medium [podcasting Morning Stories] that allows me to have fun.” It began as a broadcdast. It still is: Once a week to 20,000 listeners. The podcdast is downloaded 300,000 times a month. Then it became a videocast, another barrier knocked down. He says that the traditional public radio infrastructure is both fascinated and terrified by the new media.

(JD puts up on the screen NowPublic. Looks interesting.)
Lisa spends time with mainstream news media, evangelizing the new way of thinking. They are aware that the growth in news is online.

Mary Hodder: Please put media into reusable formats. Of the 72 places I’ve found for uploading video, half translate into Flash, which is not reusable.

Amanda: Yes. We’re Creative Commons and Quicktime.

David Cooperstein: Will traditional media insist on owning their communities?

Lisa: Their incentive is to find a way to capitalize on the Web. (She recommends Lisa William’s excellent piece on PressThink.)

Q: Do you align yourself more with newspapers, public radio…?

Amanda: We’re looking for our own model. We have 100,000 downloads a day. In March we could have been bought out by a huge company, but we won’t do it.

Tony: The established markets and ways of doing business won’t be the solution. Something new will be invented. What’s fueling this are individual voices, inspired and passionate…

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