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[blogon] RSS and marketing

I keynoted BlogOn this morning (where keynote = yell a lot). I don’t know how it went. Afterwards, as the adrenalin faded and the self-loathing kicked in, I missed the next panel, which apparently took apart my presentation and deposited the scraps in small paper bags later distributed to waste bins throughout Manhattan to make sure they do not reassemble.

The break was great though. Lots of people I like, some of whom I know.

I heard most of Dick Hardt’s presentation on Identity 2.0. The content is great, of course, but as many others have pointed out, Dick’s hypnotic PowerPoint style is truly unique. It’s a bit like watching a sing-along video.

Now there’s a panel on RSS and one-to-one marketing. Scott Gantz of Yahoo begins by pointing to research that shows a high percentage of Web users use RSS without knowing it.”The individual ultimately is in control,” Scott says. [Adrenlin is still subsiding. I’m having trouble calming down enough to pay sufficient attention. Sorry for the lousy blogging.]

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