Britt has hit upon the “campfire talk” as the aesthetic corporate bloggers will “get.” Sounds right, although I wouldn’t know having never been to a campfire. So, my only cultural references for campfires are: Roasting marshmallows, telling stories about homocidal maniacs with hooks, and peeing on the fire to put it out (men only!). But if it works in corporate America, then more power to the aesthetic! Anything that will get corporate bloggers past the idea that they’re writing memos or brochures in public…

(Is it a coincidence that a guy named “Blaser” would come up with a fire metaphor?) [Technorati tag: BrittBlaser]

Categories: blogs dw