Ulla-Maaria Mutanen applies the long tail to fashion. She’s going to connect craftblogging, fashion and the long tail.

Craftblogging is, obviously, blogging about one’s crafts. She takes us through some sites. But, she asks, does all this craftbloging constitute a new market? Is it part of the long tail market? She summarizes the long tail as: 1.Most of us want more ethan jst hits. 2. The market of non-hits is bigger than the market of hits. 3. Most successful businesses on the Net are about aggregating the Long Tail in one way or another.

Yes, she concludes, these craftblogs are part of the long tail of fashion…if they have easy, accessible tools. Craftspeople could use better tools for creating, sharing, managing reputations, purchasing…She proposes a unique naming scheme for fashion products with human-readable and machine-readable codes. She’s written a Craft Manifesto.

[Very interesting, especially since the marketers I’ve talked with think the point of the long tail is that they can sell into it, not that the long tail is going to be selling to itself. ulla-Maaria says in response to my saying this that, yes, the long tail will be selling to itself, and it’ll be selling not crafts but tools.] [Technorati tags: reboot7 longtail craftblogs]

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