Thursday in Singapore
Posted on:: December 16th, 2004
I spent from 9-5 leading a workshop on “conversational marketing.” Forty-three participants from a variety of industries. And, because irony is the basic law of the universe, I went on so long that I cut into the time we slated to spend in an Open Space exercise, facilitated by Edgar Tan, with Patrick Lambe in the wings. The Open Space went very, very well: Strangers engaged in open-ended, organically directed conversations. As for my long talky part, lord knows how it went.
Now I’m going to meet James Seng for dinner. We’ve only met in the bit sense, so I’m looking forward to this.
Categories: Uncategorized dw
Hi David,
I was in the class today. I enjoyed your ramblings. I think the examples you used and the form of the presentation materials was a nice change from the normal Powerpoint. The Open Space was short and sweet.
One idea that came up in our open space was focused on this issue of control. I think many people are not aware that customers may actually be talking about them. Perhaps you could pick a company or two and see if you can find a blog where people are talking about them to drive home the point? Actually, do you know anywhere I could find people talking about Lam Research?
Enjoy your stay in Singapore!
Hi David,
What is conversational marketing?
Best,
Bob
Meeting James for dinner: from bits to bites!
Rik, as that great American Homer Simpson would say: D’oh! I did give a few examples along the way (Volvo, Microsoft), but it would have been helpful to do so in an organized, focused way.
The obvious places to begin to look for discussions of your company are Google, Google Groups, and Technorati.com. Also, if your company has enough end-users as customers, then one should also look for the “your_company_name_sucks.com” domain :)
Bob, conversational marketing is the attempt to break the usual broadcast model of marketing in which it’s assumed that the company is the only or best source of information about its products and that it should communicate via “messages” banged into the heads of customers/prospects. Instead, conv. mktg. tries to treat marketing as a conversation, either directly or (when not possible) by adopting the values inherent in conversation (e.g., equality, openness, fallibility, etc.)
Chris: Good one!
Dinner with Joho & Meng Wong
I have a wonderful dinner with David Weinberger (of Cluetrain Manifesto fame) and Meng Wong (of (of
Hi David,
Enjoyed your keynote at the iCKM at the Mandarin Hotel on Dec 15, Singapore.
Forgot to take down the url you provided for the online presentation made available to us.
Is it possible to have you post it here or to me if circulation is limited?
Thanks a lot in advance.
Ting, Thanks! The presentation is posted at:
http://www.hyperorg.com/presentations/ickm_weinberger.ppt
Let me know if you have any problems accessing it.
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