News flash! Head flack at largest indie flack shop blogs without flacking! Um, I mean Richard Edelman, head of the world’s largest independent PR company, has started blogging and it’s not overtly about Edelman PR. In fact, Richard’s entries so far tend towards the long-form, serious and reflective, sometimes about his industry but also about his avocation (he’s a Civil War buff) and his family history. It’ll be interesting to see how this particular intersection of PR and bloggery evolves as the PR industry tries to figure out what it’s going to become in an age impatient with spin and mediated connections.

My $0.02 for Richard: 1. Add a blogroll. 2. Put multiple stories on a page. 3. Write more often, maybe including shorter bits. 4. Get some other Edelman voices online. 5. It’s good! Keep it up!

[Disclosure: I’ve done a little work for Edelman PR and know Richard a bit.]

Categories: Uncategorized dw