Ralph Reed (here and here) was the creator of the Christian Coalition and is currently the SE Regional Chairman for Bush-Cheney ’04.

As a result of the new technology, we are turning to the politics of an earlier time — face to face, neighbor to neighbor. The stakes are high and the ideological divide is more even than since the 1880s. Also, we’ve lost confidence in the dominant media.

Howard Greenstein: What do you mean by grassroots? You seem to talk about grassroots and what receives messages from the center.

Reed: MoveOn.org tried doing bottom up and ended up with an ad on their site. As you empower people, you also have to maintain message discipline. [“Message discipline”…I’m oddly aroused.]

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