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[WBS] Managing a Business Blog

Panelists: Jason Butler of the online employment capability of BostonWorks.com. Adina Levin (my old friend) of Socialtext [Disclosure: me and everyone else is on their board of advisors.] Biz Stone, author of Blogging. Jimmy Guterman is moderating.

The panel discusses practical tips for corporate blogging. What tools? What policies? How to make the case to management? Unfortunately, I have been working on my keynote for this afternoon and haven’t been paying enough attention to the panel.

Here’s the ending point: Adina discusses how software for corporate-wide blogging has to be different from that of personal blogging. She adds that internal Technorati‘s will arise to capture and measure the interlinking of weblogs. Good point. And anything that makes money for David Sifry I’m totally in favor of.

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