I’m heading off to Vienna in a few hours for the BlogTalk conference. I’m keynoting, but since my wife is coming, too, I’m also touristing. Looking forward to it. I’ve never been to Vienna before.

Since my topic is “Why Blogs Matter,” I think I’m going to talk about “multisubjectivity,” a term I thought I invented by which Google shows was actually coined by by Sugiura Kohei . Damn Google! Damn Intermenet!
Anyway, the idea is that:

Objectivity isn’t really objective. We all know that.
It still beats subjectivity for a lot of stuff because objectivity at least gets out of the individual, isolated point of view.
But now blogs give us genuine access to a global range of subjectivity – multisubjectivity – which gives subjectivity the heft it’s needed to make it a useful alternative to objectivity.

Obviously, there’s much more subtlety required about when objectivity and subjectivity are useful. But that’s the basic idea.

Comments? (Just don’t expect much of a response: I’m on the road!)

Categories: Uncategorized dw