Puma’s “Subviral” Marketing
Posted on:: April 17th, 2003
Slate has an interesting article on a lewd ad for Puma sneakers that’s been circulating. Is it a parody or a devious plan by Puma? And what should Puma’s reaction have been?
As Doc may have once said: Markets are conversations. And, yeah, it does seem to matter what the conversation is about.
Categories: Uncategorized dw