We Are Not Immune
Too bad Happy Tutor’s reappropriation of the Cluetrain Manifesto (see below) didn’t take the opportunity to fix #74, the most obviously wrong thesis in the batch:
We are immune to advertising. Just forget it. [original]
We are immune to advertising, whether corporate or political. Just forget it. [Tutor]
If only. Yesterday the guy behind the desk at the auto repair store complained lightly, “People think I’m the Shell Answer Man.” It has to be at least 20 years since the Shell Answer Man ads were on TV, but there he is, still stuck in our heads. Marketing shrapnel. And when my wife and I went to buy a new washing machine, I entered the process sure that Maytag is a reliable brand.
No, we’re not immune. But the Internet does give us a way to check whether we’re thinking clearly or it’s just the shrapnel talking.
Categories: Uncategorized dw
Good point. It was a typo. I meant that we are immune to Poetry, unless presented as soundbites and taglines for a business or corporate purpose, in which case we constituted by it. (By the way, please let me thank you, David, for not taking offense at my presumptuous and impertinent appropriation of the 95 Theses.)
You bet old advertising stays with us. I can still sing the ‘Bucky the Beaver’ jingle for Ipana toothpaste from 1957. Why on earth am I wasting any of my dwindling supply of brain matter on *that*?
BTW, does anyone but me remember Peter Pain?
Try the following website:
http://scriptorium.lib.duke.edu/mma/ad-images/MM02/MM0271-01-150dpi.html
Interesting site, George. I’ll blog it. Thanks.
Cluetrain Manifesto Updated – For Comments
“H” Chris Locke , Doc Searls , David Weinberger , thought you might want to update Cluetrain for a real revolution.
Cluetrain Manifesto Updated – For Comments
“H” Chris Locke , Doc Searls , David Weinberger , thought you might want to update Cluetrain for a real revolution.
It’s always “the shrapnel talking”.