(I missed this news the first time around…) On Jan. 23, MonsterHut lost an important case to the NY Attorney General. MonsterHut was sending spam that told recipients that they had “opted in” to the mailing because the company that supplied the list to MonsterHut claimed that it was an opt-in list. The court held MonsterHut liable for the list provider’s lie.

Further, the court said that if, when registering customer names, you present a checkbox that’s already checked, that’s an opt-out list, not opt-in. In other words, when Real Networks says “Do you want us to send you endless ads in the form of a newsletter?” and presents you with a pre-checked checkbox, they’re doing opt-out marketing. And that’s not allowed.

For information on this from the point of view of a “direct mail” advocate, read Ken Magill’s article. And here’s slashdot’s take on it.

Categories: Uncategorized dw