Masha Geller in a MediaPost mailer notes that a study by iProspect a couple of months ago

indicates that 48% of search engine users expect to find the answer to their query on the first page of search matches and that a vast majority, 78% of Web users, will abandon their query if the first three pages of results do not yield an answer to their question. Another 28% reported they do not scroll past even the second page of search results.

iProspect’s conclusion? “Clearly, companies need to consider search engine positioning as part of their online marketing mix to make the grade.”

My conclusion: Search engines have gotten pretty durn good.

Categories: Uncategorized dw