Cometa Semiotics
A comment by Peter Kaminski (from a mailing list I’m on) about the announcement of Cometa, supposedly a joint venture by Intel, IBM and AT&T that will provide Wifi service in 50 cities:
To me it looks even simpler than that, a couple guys trying to make a small deal look big. Why else would they call Intel Capital “Intel”, and IBM Global Services “IBM”? Why are there no quotes from ATT, Intel and IBM in the release? Why don’t they post the size of the deal, instead of the scope of their goals? Why is their entire physical contact info “866-266-3823”? Why is Steve Harris, VP Corporate Affairs, listed as the sole press contact on the copy of the release on att.com? Etc.
Peter is wise in the way of press releases.
Categories: Uncategorized dw