November 9, 2002
“News from the Bottom Up”
Jim Law points us to the Hypergene Media Blog about participatory journalism (“news from the bottom up”). Lots of good information and ideas. For example, here’s a snippet:
Over the past month, we’ve been inundated with political TV advertising. In the final weeks before election, according to The Lear Center, TV stations air four times as many political ads as campaign stories and devote twice as much time to advertising as to news.
Martin Kaplan, associate dean of the USC Annenberg School for Communication and director of the Norman Lear Center, sums it up well: “Many station managers feel that putting political news on their airwaves would be ratings poison for their news broadcasts. It looks like that fear doesn’t apply to airing paid political ads during those same shows.”