Here’s a chart I generated from data from Nielsen//NetRatings as reported by the Center for Media Research. It shows the growth of Internet usage (US) from Sept. 01 to Sept. 02 according to household income.

For the left-brained among us, here’s the text version from the Center’s coverage:

US households making annual salaries of between $100,000 and $150,000 represent the fastest growing income group online, rising by 20% between September 2001 and September 2002. Following close behind, reports Nielsen, is the income group of those making between $150,000 and $999,999, increasing by 14% over the same period of time.

It is important to note, however, that Nielsen finds the income group with the largest unique audience online is actually that with annual household salaries between $50,000 and $74,999, with roughly 37.3 million people as of September 2002.

NOTE: John Walkenbach over at the J-Walk blog has vastly improved my visual display of this quantitative data. And he’s provided notes explaining exactly why mine sucks. Nice job.

Categories: Uncategorized dw