Chris Macrae’s Wild Idea
Posted on:: August 30th, 2002
Here‘s a discussion of Chris Macrae’s “wild idea” that we should on our web sites encourage people to sign a pledge that says: Once a million people have signed up, we will avoid buying from global companies that spend more than $250M a year on advertising but won’t spend 10% of that on making the world better.
I’m suggesting that we called it “The Tenth Ad Pledge.”
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