Masha Geller, in her daily MediaPost mailer, writes:

Who said people would never pay for something they could get for free? The Online Publishers Association yesterday announced the results of its first U.S. Market Spending Report for paid online content, and as it turns out, U.S. consumers spent $675 million for online content in 2001, a 92% increase over 2000 spending levels. Further, industry growth accelerated into the current year, as U.S. consumers spent $300 million for online content in the first quarter of 2002, a 155% increase over the same quarter last year.

I’d point you at the source of this data but I’m still too bandwidth-challenged to do Google searches. Sorry!

Categories: Uncategorized dw