Why I Hate Content It’s
Why I Hate Content
It’s taken me this long to figure out why I usually get uncomfortable when people talk about the Web in terms of “content.” I start out am uncomfortable for the same reasons as Doc Searls. The Web is more about conversation than content. And with content comes a whole template of metaphors about ownership, delivery and distribution, and consumption.
But there’s another reason my hackles go up when the Web is hailed as a treasure trove of content. Content sits there all pleased with itself for being valuable. It’s smug because it’s an asset. Yeah, well it’d be content-in-itself if it weren’t for the fact that someone cares enough about it to link to. And it’s merely content unless it can get over itself enough to point us to some other places worth going.
Links not only literally make the Web a web, but the nature of those links determines almost everything that is interesting and important about it. Content is to the Web as zombies are to human culture.
Halley nails it in her response to the above when she says “Content is a pimp’s word.”
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