Gonzo Self-Promotion

I was wondering how integral self-promotion is to Gonzo Marketing? It seems that the most succesful web personalities like Rageboy, Dave Winer and Andrew Sullivan do a decent amount of it. Is this the discovery of voice or some other essential Gonzo theme?

In the ironic spirit of self-promotion, and assuming that cross-blogging is frowned upon, I won’t reproduce here my response there (which is basically that, no, you can be gonzoidally engaged without taking yourself as your subject).
Meanwhile, I am so stricken by a neurotic, self-involved self-effacement that only in this meta-meta-meta guise can I bring myself to note in public that the first early readers’ comments (= “blurbs”) have started coming in for my book. I should really get over getting over myself and just print them here, don’t you think? Does someone have the name of a therapist with some spare cycles and a flair for the absurd?

Categories: Uncategorized dw