Meta-Ads

We went to see Jimmy Neutron last night at a National Amusements brand theatre (tagline: “Applying Real-World Stickiness to the Bottom of Your Shoes”). The children in the audience (including ours) enjoyed it. I myself was nationally amused by a screen that came on before the lights went down: “This pre-feature entertainment is brought to you by SomeCo.” [Unfortunately, I was so dazzled by the concept that I forget who the actual sponsor was … not a hearty endorsement of this form of sponsorship.] There then followed three commercials, followed by a number of movie trailers.
Yes, the commercials now are being sponsored. Can’t we please take this up one more meta level and sell sponsorships of sponsorships? “This pre-entertainment sponsorship is being sponsored by Bayview Ford where we deliver on the idea of the idea of customer service!”

Categories: Uncategorized dw